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Marketing and Strategy

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Marketing and Strategy

Program type Initial Training, Apprenticeship Training

Degree Master's

Graduate program(s) Management

Domain(s) Humanities & social sciences

Discipline(s) Marketing

Teaching language(s) French

Place Paris

PSL host school

Presentation

The Master’s degree program in Marketing and Strategy at Dauphine–PSL aims to produce high-level professionals who can construct a marketing strategy and implement and oversee an action plan using relevant data and information, and can critically assess the marketing challenges facing an organization or business. They will be able to adapt to an international environment and complex organizations at a time of a major transformations wrought by digital technology.
The Master’s degree is affiliated with PSL’s graduate program in Management.

Learning outcomes

Learn to build an efficient strategy and marketing plan.
Implement and pilot an action plan based on pertinent facts and information.
Critically grasp the issues of marketing and strategy in an organization and in society.

Tracks

In M1, 1 course: Marketing and strategy (initial training and work-study)
In M2, 6 courses :
- Business Development - MeM
- Product Manager and Marketing Research
- Communication - Marketing
- Consulting and research
- Distribution and customer relations
- Luxury management
Find out more about the organization of the master's program and the tracks.

Opportunities

The Master’s degree program produces high-level professionals who have the requisite theoretical and operational skills to create a strategic vision. Those professionals find employment in France and worldwide in positions such as:

Project manager
Digital project manager
Digital marketing manager
Operational marketing manager
Consultant
and many others.

Admissions

Prerequisites for M1: Holders of a BAC+3 degree (180 ECTS credits) or equivalent from Dauphine, a university or another higher education institution in the following fields: management, economics, social sciences.
Selection process: Application and interview. Application to be submitted online on the MyCandidature portal
Tuition fees: set each year by the University's Board of Directors, fees are adjusted according to family income. To find out more, click here.
For M1 apprenticeships, tuition fees are paid by the host company.

Teaching location

The courses are given in the heart of Paris on the Dauphine - PSL campus.
School for registration: Dauphine–PSL
Degree delivered: Institutional Master’s degree conferred by Université PSL and prepared at Dauphine–PSL.